Opening in the late 70’s on 14th St. in NYC, Screaming Mimis became the central hub for all things vintage, costume, and fashion. Its interior is like most other thrift stores: cluttered, random, and doesn’t incorporate the brand’s color story, which is shown through the website graphics. This redesign brings the colors and interior to life, with atmospheric elements and a sense of excitement. Guests will have a more lively shopping experience with disco, music, and lights brightening up the energy in the store.

SKILLS USED


Rhino
Illustrator
Procreate
Photoshop